The video marketing sector has been growing in importance for many years and should become one of the most impressive parts of any marketing approach in 2020. Cyrus Baseghi is a technology and sales expert who believes any company that is not moving towards video marketing will be left behind in terms of new sales in 2020. Here are the five best reasons why Cyrus Baseghi believes video marketing is key to the future.

1. People love watching videos

This is perhaps the simplest reason why video marketing has become such a hit with retailers and consumers in the 21st-century. Around one-third of all online activity is based around consuming videos via YoutTube and other platforms. The love of video that most people have translates as over 30 videos per month with the majority of people now looking to video as the main way they identify new products. Most people have now grown blind to banner and pop-up advertisements, meaning the next big thing will undoubtedly be video.

2. Convert clicks to sales

One thing all marketing experts have learned is that getting potential customers to a page is just the first step in building a successful way of converting page visits to sales. By getting a potential customer to the page of a retailer the job of the marketer is only half done because the company has the job of converting that visit to a purchase of their product or service. Video can add to the conversion rates of the majority of companies who report purchases are made at a rate of 74 percent among companies that use video and are watched in full.

3. Costs are constantly falling

Like most forms of technology, the cost of video production is falling each year to make attainable for almost every business owner. Thumbtack reports the average cost of video production services is around the $1,000 mark depending on the total run time and the region of the country the video is being produced in.

4. DIY is a possibility

Reports that movie director, Steven Soderbergh shot his latest movie on an iPhone are giving hope to moviemakers everywhere, Peta Pixel explains. The fact that one of the great directors of the 21st-century believes the standard of video shot is good enough to reach the silver screen means everybody can be a video producer. Options that include video shot by members of a marketing team can reduce the cost of online video content even further.

5. Remain high on the Google search listings

One of the most impressive aspects of the move towards a high position on Google searches is the improvement that can be seen when using video. Some estimates put the chance to appear at the top of a Google search as 53 times more likely when a video is embedded on a webpage.

Cyrus Baseghi sees these as just some of the many reasons why the video looks set to become the major trend for 2020 among marketing professionals. Developing new areas of interest for retailers and their customers in 2020 will see video-driven further to the top of the charts for those looking to develop their business online