In the world where the vast majority of start-ups fail to make it past the five-year mark, companies should be willing to do anything that maximizes their odds of success. Often, however, the lack of experience leads to problems that gradually force them out of business. Marketing is one of the most common issues that relentlessly consume capital of inexperienced sole-proprietors.

Maintaining a positive image in the media while successfully targeting buyers is arguably the hardest part of promoting any product or service. The fact that the stage of trial and error is practically unavoidable means that entrepreneurs should prepare to invest in simply learning how to run campaigns. Fortunately, as with many other things in the business sector, outsourcing is the key. More specifically, hiring public relations (PR) consultant can help avoid a lot of problems.

More Market Exposure

With over 35 years of working in the industry, Behrman PR experience includes practically everything that one can think of when discussing brand promotions. According to her, PR has an incredibly important role when it comes to building market exposure. So, why should companies care? Because the lack of publicity can quite literally cripple sales. If the brand that produces an amazing product or service has no tangible track record, the buyers will be skeptical. Subsequently, the conversions will plummet. Hence why a PR specialist who can help build exposure by improving the brand’s reputation is invaluable.

Cost-Efficient Promotions

According to the U.S. Small Business Administration, marketing expenditures should be capped between seven and eight percent of the overall sales. For most companies that are trying to break through the barriers to entry, however, such figures are quite unrealistic. Even some brands that are successful spend much more than just seven or eight percent of sales on advertising. The problem with that approach is the fact that it can cause long-term issues with budgeting and the lack of reinvestment capital. Once again, however, cost-efficient promotions are one of the things that Nancy Behrman’s PR resume includes. Based on her experience, most companies spend unnecessary amounts of money on ads due to unfamiliarity with targeting and campaign optimization. Hiring a PR consultant helps sidestep such issues while preserving capital.

Bridging Multiple Gaps

Ultimately, businesses that leverage PR consulting will be able to bridge a lot of important gaps. For instance, having somebody who can represent the company in public will help build a better relationship with the media. That way, the odds of getting fair coverage will be much higher. Maintaining a good relationship with the buyers, however, is one of the most important advantages of letting a PR expert do their job. This translates to transparency and open communication, both of which include asking consumers for their feedback.

Although there are many more benefits, these three are the most significant ones when it comes to public relations consulting. The outcomes will also differ depending on the type of industry that one operates in. After all, PR specialists will have a much different role when working with a company that sells clothing versus an accounting firm, per se. Notwithstanding, they will be able to take any type of operation to the next level.